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Love Drug

Vector: J. Hughes

http://www.telegraph.co.uk/scienceandtechnology/science/sciencenews/4162
273/Love-spray-being-developed-by-scientists.html

Love spray being developed by scientists

Love really could be a drug, say scientists, who believe that one day
the feelings may be induced by popping a pill or smelling perfume.

By Richard Alleyne, Science Correspondent

The rest of the article is behind the cut tag, but let me just boogle at this statement:

...one day the feelings may be induced by popping a pill...

"One Day?" Really? I wonder if these scientists or this science correspondent have ever heard of MDMA?



Last Updated: 12:01PM GMT 08 Jan 2009

It may not be the most romantic gesture but scientists are developing
drugs that can boost that most human of emotions.

They are studying the brain chemistry responsible for the complex
feelings that draw us to a particular member of the opposite sex and
help keep us monogamous.

Animal testing is beginning to shed light on the complex neural and
genetic components of love in the same way they have led to
pharmaceutical therapies for anxiety, phobias and post-traumatic stress
disorders.

The behavioural scientist Professor Larry Young, of Emory University,
Georgia, writing in the journal Nature, said: "For one thing, drugs that
manipulate brain systems at whim to enhance or diminish our love for
another may not be far away."

Experiments have already shown a nasal squirt of the hormone oxytocin
enhances trust and tunes people into others' emotions.

Websites are marketing products such as Enhanced Liquid Trust, a
cologne-like mixture of oxytocin and chemical scents called pheromones
"designed to boost the dating and relationship area of your life".

Prof Young said: "Although such products are unlikely to do anything
other than boost users' confidence, studies are under way in Australia
to determine whether an oxytocin spray might aid traditional marital
therapy."

Prof Young said: "The hormone interacts with the reward and
reinforcement system driven by the neuro-transmitter dopamine - the same
circuitry that drugs such as nicotine, cocaine and heroine act on in
humans to produce euphoria and addiction.

"Dopamine-related reward regions of the human brain are active in
mothers viewing images of their child. Similar activation patterns are
seen in people looking at photographs of their lovers."

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Comments

( 16 comments — Leave a comment )
postrodent
Jan. 8th, 2009 04:27 pm (UTC)
I hope capitalism collapses before the "neuromarketing" scum get their hands on this. No amount of MDMA can make me moony-eyed with affection for a new disposable razor, but I worry that somebody will come up with something that does just that. Maybe that's the solution to the demand collapse of the last few months!
kmo
Jan. 8th, 2009 04:31 pm (UTC)
Eeek
Now there's a scary thought.
l33tminion
Jan. 8th, 2009 05:21 pm (UTC)
That reminds me of a great (and a bit scary) short story I listened to once.
dv_girl
Jan. 8th, 2009 05:25 pm (UTC)
Hey, I didn't know you read KMO. :)


And yeah. That was what I was going to say:

Guys! Just a single drop of lovex in her drink and she'll be yours forever!

$SuperGlobalMegaCorp are sales of $product slipping? Add a dash of chemical XJ-409 to the plastics and just watch your sales increase.

Mr. Kissinger... I know you've always wanted to be president. I think we've found a way sir. We have fire-fighting planes loaded with Oxytocin that can deploy over all the major population centers during your televised address to the country.

Scary, neh?
postrodent
Jan. 8th, 2009 06:03 pm (UTC)
I didn't know _you_ read kmo. ^_^ But yeah, you've basically enumerated all my worst fears about a "love spray".
This feeds into some interesting questions about the malleability of the human experience. We can agree that it would be wrong to dose someone into loving someone else, at least without their knowledge and informed consent. But what if someone is dosing themselves into loving someone else? What if someone is in a bad (not violent, but just bad) relationship and doesn't even know it, because they're marinating their brain in phenethylamines, or to put it more kindly, too much in love? Is it wrong to be artificially happy? (I was going to say "irrationally happy", but, well.)
kmo
Jan. 9th, 2009 01:56 pm (UTC)
Reading KMO
It's funny to think of anyone "reading KMO," as KMO seems mostly like a "listen to" kinda thing to KMO. Folks reading this LiveJournal are mainly reading KMO's cut-and-pastery and the comments that ensue. The comments are petty much where it's at, I think.
dv_girl
Jan. 9th, 2009 05:47 pm (UTC)
Re: Reading KMO
Well, sure, but you can't run into someone else listening to your show.. Or at least it's a lot less likely.
ferrouswheel
Jan. 8th, 2009 08:06 pm (UTC)
It depends if they use it to market fuzzy blankets. I know MDMA has helped my relationship with textured materials. We're due to get married next month.
dv_girl
Jan. 9th, 2009 05:49 pm (UTC)
Years ago, I had plans go awry after interacting with that substance and I had the most beautiful evening folding laundry. Mind you, I've always had an affinity for clean towels, but oooh. I got so much housework done that night.
peristaltor
Jan. 8th, 2009 06:39 pm (UTC)
MDMA?!? Feels good, yeah, but . . . What one encounters at a rave is not technically "love."
ferrouswheel
Jan. 8th, 2009 08:02 pm (UTC)
You don't NEED to go to a rave to take MDMA.
peristaltor
Jan. 8th, 2009 08:11 pm (UTC)
No, but it helps.
ex_camillea
Jan. 8th, 2009 06:42 pm (UTC)
I just want to hear the advertising jingle for "The Love Spray." In my head, it somehow starts out like the song for "The Love Boat."
ferrouswheel
Jan. 8th, 2009 08:04 pm (UTC)
I've got the jingle in the tune of "Love Shack".

Love Spray!
Baby, Love Spray
...
Spray Spray, Spray, on your neck baby!
ex_camillea
Jan. 8th, 2009 10:11 pm (UTC)
S-weet!
victoriapandora
Jan. 8th, 2009 10:35 pm (UTC)
I find MDMA amazing, and if there were a way to navigate with chemicals such as these then even if it's "evil", it's nothing like what the military are being fed now (bad amphetamines and metal). The link wouldn't come up for me, however the telegraph is just full of fluff that never amounts to anything anymore.
At any rate, I don't think we have to worry about being controlled by the powers that be with LOVE. Hah...surely everyone has seen the old black and whites of the Brits soldiers laughing at their guns and feeding the birds during a miliatry LSD field test.
( 16 comments — Leave a comment )

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