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TOTD 15 Jan 2002

Because we build new struts to undergird choices we have committed ourselves to, an exploitative individual can offer us an inducement for making such a choice, and after the decision has been made, can remove that inducement, knowing that our decision will probably stand on its own newly created legs.

-Robert B. Cialdini, Influence: The Psychology of Persuasion

Your mind is conditioned to fight to be consistent with your commitments whatever they are. Therefore, it is important to get someone to commit to a belief before asking them to become involved in the implication of that belief.

-Kevin Hogan, The Nine Laws of Persuasion Part 2

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