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Like you, I am working to attract the interest of a certain kind of mind, lots of them. We want people to see, read, listen to, or experience something we have created. We take in a tiny fraction of what goes on in the larger ideosphere and create some synthesis of it. We're talking about a creative product -- our personal contribution to the image the collective consciousness creates of itself. We each work from a unique vantage point. No one else has our precise history. No one else takes in exactly what we take in. We create something that could have come from no other point of view than our own, and we want to share it with people who we think might understand or appreciate what we've created.

How do we do that?

In the language of memetics, we need some outgoing vectors. We need pathways by which our memes can propagate themselves out into the larger conscious sphere; the nooshpere, the C-Realm.

LiveJournal.com provides just such a vector. It allows us to create a page that includes a bio, an image, a list of the interests (of ours and of our intended audience), and most importantly, a link back to our site.

The ever growing number of LiveJournal users can search the database for people whose interests match their own. The search result consists of a list of like-minded folks. Like-minded in at least some respects and possibly worlds apart in others. The point of commonality can provide the bridge between two very different world-views.

Think about the mindset of the person making that LiveJournal search. They are looking for information about people who share some of their passions, their fascinations, their demons. They're looking for something new to occupy their minds. What kind of mood do you want your potential new audience member in when they first encounter what you have on offer?

I use LiveJournal to enlarge my web comix readership. Everyday, with no on-going effort on my part, people I've never met happen upon and read my comic because they did a LiveJournal search for users interested in comix, magick, tarot, entheogen, sexuality, or transhumanism.

So, you may have noticed that I've been using the plural pronoun "we." Who's we? Who did I write this for?

Who are you?

I imagine that you fit into one of four categories:

1) You list me as a friend in your LiveJournal bio.

2) I directed you to this little essay because I like what you do and I'd like to see you start your own LiveJournal in order to propagate your memes.

3) Some other LiveJournal booster directed you here because they would like to see you create a LiveJournal of your own. Why? Because they realize that the value of LiveJournal grows as the total number of LiveJouranl users grows and because they like what you do.

4) You're my wife, and you're proofreading this for me.

What categories have I over-looked? If you've read this far but you don't fit into any of the categories I've listed, please reply to this post and tell me how you came to this page.

Ready to create your own LiveJournal? It's free. It's open source. It's right here.


( 3 comments — Leave a comment )
Jul. 31st, 2001 05:42 pm (UTC)
Nice graphic header, KMO!

Here is my poem about Memes

Excellent post about LJ!
Feb. 27th, 2002 11:34 am (UTC)
I wanted to tell you that I really enjoyed this post and I especially enjoyed surfing the links you so kindly provided. It's not often I find something that is so satisfying to my thirst for mind expansion and to my curiosity about human thought in general. Thanks for making me feel smarter!
Mar. 1st, 2002 09:46 am (UTC)
Feeling Smarter
Hi Andrew,

Thanks for the feedback. I looked at your profile and marveled at the selectness of your friends list, and I was glad to see my name listed there.

It's not often I find something that is so satisfying to my thirst for mind expansion and to my curiosity about human thought in general. Thanks for making me feel smarter!

That's a marvelous compliment. Thank you.

( 3 comments — Leave a comment )

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